Hi, I’m Dee! A Toronto based creator, creative strategist, and brand storyteller with more than a decade of experience in fashion, beauty, and digital media. I help brands grow online with style, clarity, and cultural relevance through content that feels elevated, intentional, and rooted in community.

After studying Media Communications at the University of Guelph Humber, I spent my 15 year career developing a deep understanding of storytelling, digital behaviour, and modern brand building. What started 11 years ago as a blog sharing my life & style online has grown into a loyal audience and a diverse career shaped by creativity, strategy, and a love for visual storytelling.

I have partnered with global and emerging brands including Romwe, Cadillac Fairview, Halara, Garnier, Daniel Wellington, Iconic London, Casa Loma, MVMT, INH Hair, YesStyle, and more. My work spans content creation, creative direction, and digital brand strategy, always with a focus on impact, emotion, and visual excellence.

Before launching my independent studio, I co-founded, scaled and sold a boutique marketing agency that served more than 40 brands across the GTA during my tenure. Today, I bring that experience into a more personal and intentional practice where I create both in front of the camera and behind it, offering content that converts and creative strategy that builds brands people remember.